AI has long been a buzzword in the tech and digital spaces, and marketing is no different. But where does AI fit in digital marketing and how much progress have we really made with this technology. Here is a brief snapshot of some of the key statistics around AI in digital marketing.
AI is a complex algorithm that self-learns by analysing mass amounts of data to identify patterns and trends to determine the most effective way of completing a task. This allows Digital Marketers with the ability to introduce effective changes in outcomes by assigning repetitive tasks to AI tools, so that the AI can execute tasks in the most efficient way possible. It is cost-efficient, precise, and extremely effective as it removes the requirement for human labour whilst also minimising the risk of human error, leading to higher quality and quicker results.
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