Artificial Intelligence (AI) for Digital Marketing

AI has long been a buzzword in the tech and digital spaces, and marketing is no different. But where does AI fit in digital marketing and how much progress have we really made with this technology. Here is a brief snapshot of some of the key statistics around AI in digital marketing.

Statistic Overview: Where we are with AI in Digital Marketing

• 2/3 consumers are interacting with AI on company website chat functions without even being aware that they are engaging with chatbots
• The AI industry is estimated to grow into a $190B industry by 2025
• 60% of companies plan to rely on AI to drive digital revenue
• 97% of mobile users already used AI voice assistants such as Alexa, Google, or Siri
• 71% of B2B marketers are interested in leveraging AI for personalisation, which is also a growing focus and trend in digital marketing

Practical Application: Using AI for Digital Marketing

AI is a complex algorithm that self-learns by analysing mass amounts of data to identify patterns and trends to determine the most effective way of completing a task. This allows Digital Marketers with the ability to introduce effective changes in outcomes by assigning repetitive tasks to AI tools, so that the AI can execute tasks in the most efficient way possible. It is cost-efficient, precise, and extremely effective as it removes the requirement for human labour whilst also minimising the risk of human error, leading to higher quality and quicker results.

Some Examples of AI Marketing Tools

• Grammarly - smart spelling and grammar tool that can also provide suggestions to improve tonality, professionalism, and sentence structure
• Yotpo - analyzes customer feedback and sentiments, providing insights that can you can use to improve your products and services
• Arimo - a behavioral AI software that tracks online shoppers click activity in order to predict their next action and the likelihood of making a purchase
• Howler AI - helps craft your PR pitch, generates customized list of journalists perfect for your niche and automates outreach
• AI Writer - AI can be used for content creation as well as data crunching, creating full blog articles using just a headline

Implementing AI into your Digital Marketing and Need the Right Talent?

If you're looking to enhance, scale, and drive your digital marketing function to the right level and are looking for new top talent to help lead the way, get in touch.

I'm working with a huge talent pool of varied digital marketers across all serniorities and all with different, niche skill sets who are ready to make their next career move. If you're interested in finding out more about some of our candidates, reach out for a no-obligation consultation today. 

Alternatively, if you're looking for your next Digital Marketing challenge, I'm working with clients up and down the UK who are looking for digital marketers just like you. For support finding your next dream role, reach out today for a free chat where I can talk you through some of our brand new opportunities or search our current opportunities on our website.