Business Analysis: Market Trends & Future Predictions

BA Market Trends and Future Predictions | Maxwell Bond, Award Winning BA and Product Recruitment, Manchester & Berlin


With the Business Analysis (BA) market booming, businesses are really eager to stay ahead of the curve. In order to do that it’s important to keep on top of the current BA market trends and how the market is moving. It’s only with this information that organisations can remain agile and adapt to the market.

To find out more about the current BA market and how it’s changing, I sat down with Justin Kingston, Director at Cube Thinking, to explore his experience within the BA space. On this session, we discussed how the BA market has changed over the past twenty years, how it looks now, and where it’s heading in the next 5 years. Below are some key points from the podcast, but you can listen in to the full episode here or watch the video series on YouTube.



What’s happening in the BA market right now?

Much to Jason’s delight, there is a slow return to the use of post-it notes and away from purely digital methods of note taking, prioritisation, and brainstorming. There is also an increased focus being placed on process mapping in recent job adverts and a shift towards and growing respect for a DMAIC approach to business analysis. There is more clarity around BA types, although more prefixes are still needed.

Biggest Lessons Learned & Pieces of Advice

It’s important to be comfortable in your own skin and build your confidence in what you do. It’s important to have confidence in your conviction and to follow your gut instinct. To help do this BAs should attend as many events and conferences as possible in order to learn as much as possible and become more confident in their own intuition. 

What challenges will BAs face in the next 5 years?

There is currently a schism between digital and traditional business analysis, but that is likely to resolve itself over the next few years. This can be helped along with more prefixes for BAs and a clearer definition of different types of BA. BAs will also likely absorb more of the economics so they have a better overview of their supply chain and where solutions might potentially be.

Stay ahead of the Business Analysis curve with Maxwell Bond - Award Winning BA and Product Recruitment, Manchester & Berlin

Listen in to the full podcast episode now on Spotify or watch the video series on YouTube to get a deeper dive into the questions above and more with Jason Kingston. If you have any additional questions around high performing BA teams, please get in touch with me directly at 

Additionally, you can reach out to me directly for information on our latest BA roles or browse our current vacancies here.


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